Top Unicorn Games Performance in Bulgaria Q1 2025

In the first quarter of 2025, the top unicorn games in Bulgaria showed varied performance trends, as captured by Sensor Tower's data.

Toddler Games: for 3 Year Olds from IDZ Digital Private Limited saw a notable increase in weekly downloads, peaking at 100 in early February. Weekly active users began at around 568 and experienced a slight rise to 553 by the end of March, while revenue remained low, with a peak of $40 in January.

My Little Pony: Harmony Quest from Budge Studios had its highest downloads in late January with 133, but saw a significant drop to single digits by March. Active users also declined from 218 to 91 over the quarter, with revenue peaking at $33 mid-January.

My Baby Unicorn by TutoTOONS experienced a steady decline in downloads from 53 to 35. Active users followed a similar trend, decreasing from 183 to 127, while revenue remained minimal with a brief increase to $16 in early March.

Kpopsies - My Unicorn Band also from TutoTOONS, showed the highest download activity, reaching 413 by late January. Active users were robust, starting at 1.3K and ending at 1K. Revenue, however, remained low, peaking at $21 in February.

My Baby Unicorn 2 demonstrated minimal activity with a gradual increase in downloads to 38 by late January, and a small rise in active users to 60 in early February. Revenue showed a brief spike to $32 in mid-March.

For more detailed insights on these trends, visit Sensor Tower's platform.